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How Patterned Rugs Improved This San Francisco Home


Dive into Noz Nozawa’s project in this iconic Rousseau-style San Francisco home, giving it a fresh new personality using patterned rugs.

Interior Designer, Noz Nozawa, has always had a special fascination for the iconic, breathtaking Rousseau-style homes that are typical of the San Francisco region.

Nozawa has wanted for a long time to reimagine someone else’s Rousseau-style home, so when her long-time clients decided to purchase one, she finally had the opportunity to make her wish come true.

Nozawa’s creative process when it came to reimagining this home ended up shifting her focus to using more colors and patterns in the rooms, which is where her usage of patterned rugs became an essential part of her work in this project.

Starting off our overview with the family room, we can clearly see that the goal was to make a fun, yet comfortable room, where adults and kids alike can have fun or just sit down and relax for a bit.

This is made clear by the usage of fun decor elements such as the star-shaped pillow, animal blanket, but the usage of one of the home’s patterned rugs also plays a very big part in making the room feel unique and lively.

A hint of sophistication can also be denoted in the room, mostly from the minimalist puffs and sofa, but also through the simple, yet abstract painting that is hung on the wall.

  • Tapis Coyote RugTapis Coyote Rug

    TAPIS Coyote Rug

     5,540.00
  • Tapis Sapien RugTapis Sapien Rug

    TAPIS Sapien Rug

     5,190.00
  • Tapis Astro RugTapis Astro Rug

    TAPIS Astro Rug

     4,850.00

Moving on to the bedroom, Nozawa chose to make a much more sophisticated approach in her choice of furniture and decor, which is also shown in her choice of the rug, which is much different from the rest of the patterned rugs in this home.

The choice of neutral tones and minimalist furniture helps this bedroom feel like a relaxing, elegant, and soothing place where you can relax and read a book unbothered by worries from everyday life.

Although this room’s aesthetic differs a lot from the rest of the home, it still maintains Nozawa’s masterful use of patterned rugs to create a dynamic and truly elegant environment.

  • Tapis Pastel 6

    Tapis Pastel 6

     5,340.00
  • Tapis Pastel 1Tapis Pastel 1

    Tapis Pastel 1

     5,160.00
  • Tapis Pastel 5Tapis Pastel 5

    Tapis Pastel 5

     5,860.00

As for the living room, Nozawa chose to incorporate a much more contrasting color scheme, one where cold and warm colors can coexist to bring to life a truly unique room, meant for educated relaxation and socialization.

The usage of patterned rugs is still very present in this room, and this one in particular creates visual contrast in its choice of colors, as well as in its choice of different overlapping patterns, which all contribute to the room’s ambience.

Nozawa wanted this living room to incorporate the main themes that this home has had up until now, namely the unique sense of subtle, yet elegant sophistication that engulfs the entire home, which she decided to capture through the usage of contemporary furniture with a few twists, namely in terms of patterns, colors, and shapes.

“These clients and I are willing to shake things up and be freer. Now we’ve created something bespoke to them, and it’s brought real joy to the family.”

Noz Nozawa- Interior Designer

  • Tapis Glacial RugTapis Glacial Rug

    TAPIS Glacial Rug

     5,190.00
  • Tapis Celtic RugTapis Celtic Rug

    TAPIS Celtic Rug

     4,950.00
  • Tapis Iberia RugTapis Iberia Rug

    TAPIS Iberia Rug

     4,950.00

Unlike the other patterned rugs, which chose simpler patterns and colors, this rug in the nursery is made to make this place as kid-friendly as possible, which resulted in this softly colored rug, with soft patterns that remind us of nature’s sweet embrace.

The rest of the furniture that we have in the room is extremely simple and minimalistic, which aids in the creation of the whole soothing yet fun ambience that Onzama was striving for, and also makes the whole room much more functional.

Much similarly to the other rooms, Onzama chose to use themed decorations; in this case, she used animal-shaped toys and plushies, which she hung on the wall and placed around the room, making the room feel cute and safe, which is perfect for the client’s children.

  • Tapis Magenta 22

    Tapis Magenta 22

     1,780.00
  • Tapis Magenta 23

    Tapis Magenta 23

     3,770.00
  • Tapis Magenta 3

    Tapis Magenta 3

     4,560.00

And that concludes our look into Noz Nozawa’s work in this Rousseau-style home in San Francisco, where her usage of patterned rugs was key to creating the fresh, new aesthetic the clients were looking for.

Nozawa’s masterful combination of contrast and minimalism allowed for this amazing project to flourish into the beautiful family it is now.

If you feel inspired by Nozawa’s creativity and unique approach to interior design, we recommend you look into Tapis Studio’s wide array of patterned rugs for your next project.

Source: Luxe

Photography by Brittany Ambridge

July 29, 2025

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